A creative studio transforming brand ideas into retail experiences that stop people in their tracks — bursting with life, color, and intention.
I'm a global visual merchandising leader and the founder of i love coco — a creative studio devoted to retail design, prop production, and brand experience.
Most recently Head of Visual Merchandising for North America at Byredo, with a career spanning Giorgio Armani, Calvin Klein, Dolce & Gabbana and Christian Louboutin. Trained at Istituto Marangoni Milan, Parsons School of Design New York, and National Academy of Chinese Theatre Arts Beijing.
Thoughtful retail concepts and spatial ideas that bring your brand to life — naturally, not overdesigned.
Smart, consistent display systems that make your product feel considered — every time it's seen.
Pop-ups and temporary spaces designed to feel immediate, tactile, and memorable — even on a short timeline.
Translating your brand into physical moments people can feel — not just see.
More projects coming soon
Available for retail design, VM consulting & brand experience projects.